The Tudog Group - http://www.tudog.com/publications/articles/136-marketing2024-05-01T14:40:30+00:00Joomla! 1.6 - Open Source Content ManagementClassic Marketing Mistakes Vol.22010-01-13T17:15:58+00:002010-01-13T17:15:58+00:00http://www.tudog.com/publications/articles/136-marketing/172-classic-marketing-mistakes-vol2Craig Frankcraig@tudog.com<p>Last month we reviewed six common errors marketers make that hinder their efforts to boost company sales through increased awareness and heightened interest in what their company is selling. The discussion of marketing mistakes is crucial because the understanding of the common errors and the more remote ones too, can help us avoid making them, thereby further enhancing the chances that our marketing efforts will deliver the desired results - dedicated customers, more frequently buying, and increased revenues.<br />
<p>Last month we reviewed six common errors marketers make that hinder their efforts to boost company sales through increased awareness and heightened interest in what their company is selling. The discussion of marketing mistakes is crucial because the understanding of the common errors and the more remote ones too, can help us avoid making them, thereby further enhancing the chances that our marketing efforts will deliver the desired results - dedicated customers, more frequently buying, and increased revenues.<br />
Classic Marketing Mistakes2009-05-21T17:06:49+00:002009-05-21T17:06:49+00:00http://www.tudog.com/publications/articles/136-marketing/171-classic-marketing-mistakesCraig Frankcraig@tudog.com<p>There is an inherent contradiction in exploring marketing mistakes because marketing is, almost by definition, a process of trial and error. Many marketing gurus have stated that lack of mistakes is an indication of a lack of creativity in a marketing program, meaning that while the company may be playing it safe, they are limiting their potential by doing so. One response to the inherent errors of the marketing process has been to transform marketing into a science whereby options can be determined through study of the market and results can be measured via statistical analysis. While this approach has, in some ways, improved marketing by making it more exact (although not completely exact, as some would claim), it also, at least to the same extent, diminished marketing because has removed creativity and limited the exploration of options, leaving behind possibilities we'll never know even existed.</p>
<p>There is an inherent contradiction in exploring marketing mistakes because marketing is, almost by definition, a process of trial and error. Many marketing gurus have stated that lack of mistakes is an indication of a lack of creativity in a marketing program, meaning that while the company may be playing it safe, they are limiting their potential by doing so. One response to the inherent errors of the marketing process has been to transform marketing into a science whereby options can be determined through study of the market and results can be measured via statistical analysis. While this approach has, in some ways, improved marketing by making it more exact (although not completely exact, as some would claim), it also, at least to the same extent, diminished marketing because has removed creativity and limited the exploration of options, leaving behind possibilities we'll never know even existed.</p>
Marketing (more)2007-09-12T17:25:30+00:002007-09-12T17:25:30+00:00http://www.tudog.com/publications/articles/136-marketing/173-marketing-moreCraig Frankcraig@tudog.com<p>more articles...</p>
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<p class="pdf"><a href="pdfs/articles/Marketing with Postcards.pdf" target="_blank">Marketing With Postcards</a></p>
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<p class="pdf"><a href="pdfs/articles/Targeting Markets.pdf" target="_blank">Targeting Markets</a></p>
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<p class="pdf"><a href="pdfs/articles/The Five Phases of Marketing.pdf" target="_blank">The Five Phases of Marketing</a></p>
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<p class="pdf"><a href="pdfs/articles/The Integrated Plan.pdf" target="_blank">The Integrated Plan</a></p>
<p class="pdf"><a href="pdfs/articles/The Marketing Disconnect.pdf" target="_blank">The Marketing Disconnect</a></p>
<p class="pdf"><a href="pdfs/articles/The Promotion Locomotion.pdf" target="_blank">The Promotion Locomotion</a></p>
<p class="pdf"><a href="pdfs/articles/The Psychology of Pricing.pdf" target="_blank">The Psychology of Pricing</a></p>
<p class="pdf"><a href="pdfs/articles/The Success Model is an Oxymoron.pdf" target="_blank">The Success Model is an Oxymoron</a></p>
<p class="pdf"><a href="pdfs/articles/Understanding Customers.pdf" target="_blank">Understanding Customers</a></p>
<p class="pdf"><a href="pdfs/articles/Understanding Market Research.pdf" target="_blank">Understanding Market Research</a></p>
<p class="pdf"><a href="pdfs/articles/Using Email.pdf" target="_blank">Using E-Mail for Effective Marketing</a></p>
<p class="pdf"><a href="pdfs/articles/Using SWOT to Build a Marketing Strategy.pdf" target="_blank">Using SWOT to Build a Marketing Strategy</a></p>
<p class="pdf"><a href="pdfs/articles/Viral Marketing.pdf" target="_blank">Viral Marketing</a></p>
<p class="pdf"><a href="pdfs/articles/Viral Marketing Revisited.pdf" target="_blank">Viral Marketing Revisited</a></p>
<p class="pdf"><a href="pdfs/articles/Viral Marketing Take 2.pdf" target="_blank">Viral Marketing – Take Two</a></p>
<p class="pdf"><a href="pdfs/articles/War Strategies & Business.pdf" target="_blank">War Strategies & Marketing</a></p>
<p class="pdf"><a href="pdfs/articles/Winning Over the Customer.pdf" target="_blank">Winning Over the Customer</a></p>
<p class="pdf"><a href="pdfs/articles/Writing for Direct Mail Marketing.pdf" target="_blank">Writing for Direct Mail Marketing</a></p>
<p class="pdf"><a href="pdfs/articles/Writing for Effective Marketing.pdf" target="_blank">Writing for Effective Marketing</a></p>