Classic Marketing Mistakes Vol.2
Last month we reviewed six common errors marketers make that hinder their efforts to boost company sales through increased awareness and heightened interest in what their company is selling. The discussion of marketing mistakes is crucial because the understanding of the common errors and the more remote ones too, can help us avoid making them, thereby further enhancing the chances that our marketing efforts will deliver the desired results - dedicated customers, more frequently buying, and increased revenues.
Classic Marketing Mistakes
There is an inherent contradiction in exploring marketing mistakes because marketing is, almost by definition, a process of trial and error. Many marketing gurus have stated that lack of mistakes is an indication of a lack of creativity in a marketing program, meaning that while the company may be playing it safe, they are limiting their potential by doing so. One response to the inherent errors of the marketing process has been to transform marketing into a science whereby options can be determined through study of the market and results can be measured via statistical analysis. While this approach has, in some ways, improved marketing by making it more exact (although not completely exact, as some would claim), it also, at least to the same extent, diminished marketing because has removed creativity and limited the exploration of options, leaving behind possibilities we'll never know even existed.
more articles...
5 Lies Marketers Tell (Sometimes)
10 Best Franchise Marketing Tactics
10 Tips for a Great Direct Mail Campaign
Attracting Buyers to Your Exhibit
Avoiding Classic Marketing Missteps
Avoiding Common Advertising Mistakes
Be Attractive to Attract Customers
Charity as a Marketing Strategy
CIMS – Comprehensive Integrated Marketing Strategy
Creating an Effective Advertisement
Customer Service is a Marketing Activity
Demonstrating Expertise as a Marketing Tool
Designing the Customer Experience
Improving Your Company's Communications
Internet Influences on Marketing
Launching An Effective Ad Campaign
Making an Offer They Can’t Refuse
Market Research for the Small Business
Marketing & the Project Management Process
Marketing During Rough Economic Times
Marketing Efficiency & Profits
Marketing in Tough Times - Take Two
Marketing Throughout the Enterprise
Pricing Strategies – An Overview
Selecting the Right Marketing Strategy
So What’s So Important About Marketing Anyway?
Ten Simple Public Relations Tactics
The Art & Science of Marketing
The “Before and After” Marketing Mode
The Four Cornerstones of Marketing
The Ingredients of an Excellent Marketing Strategy
The “Inside – Outside” Marketing Model
The Success Model is an Oxymoron
Using E-Mail for Effective Marketing
Using SWOT to Build a Marketing Strategy
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