The Tudog Group -

Foreign Start-Ups and the USA

2010-03-17T19:12:00+00:00

It is easy to understand why foreign start-up companies set their sights on the United States. In many respects the U.S. is a foreign company’s paradise. The market is huge, the competitive environment is (for the most part) fair and free, and the channels to market are established and generally eager to do business. While these are all enticing, they also tend to lure the young newcomer into a false sense of security, making it, in the end, much harder for the foreign start-up to get started than was anticipated back in the home country.

Characteristics of a Successful American Corporate Culture

2009-07-21T15:05:52+00:00

Succeeding in the United States requires good business instincts, a compelling product, a solid strategy, skill in execution, and the ability to operate within the boundaries of accepted and anticipated corporate behavior.

Operating in the U.S. market requires certain adjustments that reflect the prevailing corporate culture in the United States. The value of a compatible corporate culture is seen in the way you motivate and manage your employees, the way you project your image to the community, the way you engage in sales and marketing, and, of course, the way you manage your client accounts. Engaging in any of these fundamental and critical tasks outside the limits of accepted corporate culture can lead to misunderstandings, missed opportunities, high staff turnover, client exodus, and, ultimately reduced revenues and a falling company value.

Doing Business in the United States (more)

2011-09-11T19:18:20+00:00