Branding Take One – It’s for Every Company
Once, one of the hottest topics in technology marketing was branding. Due to the industry's downturn it seems that this area was one of the first to suffer the brunt of the "new corporate spending policies". Suddenly, many mid-sized companies and even more small companies decided that the word branding meant the corporate logo, tagline, packaging, etc. and they started dealing with branding in-house and through the employ of graphic artists. This simply is not so, and it seems to me that during these trying times, the emphasis on branding is even more important than during times of "hype".
Branding Hints for the Uninitiated
The notion of branding is apparent to most businesses seeking to build value through the establishment of long term stable customers. The idea of establishing a brand, by definition, means that the company is seeking to create a series of associations with either the company or its products so that customers can freely establish a relationship with the brand. It is this relationship that draws customers back. It is the loyalty of the customer that builds the value.
Establishing a brand is a process that can take a significant period of time. It can also be expensive. Since we know that Tudog’s readers want results quickly (and don’t like to spend money needlessly), we thought an article detailing some aspects of branding would be helpful.
10 Elements of Branding
Branding is one of the most important functions for a comprehensive, integrated marketing program designed to raise awareness and create interest because the branding of a product (or Company) establishes and maintains consumer expectations and embeds qualities and characteristics into the product that serve to create a relationship with consumers – establishing loyalty and repeat sales. The residual sales benefit of branding, along with its value creation element – because a strong brand in and of itself is considered a measurable asset – lead Tudog to once again explore the "how to" aspect of good branding. This article offers 10 insights that should be" considered when developing, nurturing and growing your brand.
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