Tudog recognizes that hiring a consulting firm is a business decision that is based on business logic. The business logic behind hiring Tudog is based on a number of criteria. These include:

• Tudog's commitment to serve as a member of the client's team and not as an outsourced service
  
• The need of some companies to temporarily fill management or staff gaps for project implementation
  
• Tudog brings creative and alternative perspectives to planning and strategy building sessions
  
• Tudog can implement projects more economically than the client if it has to hire new people, create an internal support infrastructure and engage in all the market research and implementation on its own

Tudog has a varied and flexible business model that allows us to work with you under a variety of payment scenarios, depending on your company's needs and financial standing. We have a price list that serves as a basis for our fee schedule, yet we also consider your specific needs and abilities at the time of proposal preparation, meaning that Tudog takes into consideration information already compiled and the overall scope of the project.

Tudog requires a third of the overall payment to be submitted prior to the start of work. On deliverables, a third is also required when the first draft is presented, with the final third being paid at the time of final submission. On retainer deals, Tudog requires full payment of the retainer by the tenth day of the same month for which services are being provided. Initial consultations are free of charge.

Tudog can show a positive Return on Investment - a crucial capability for us in our bid to suit the business needs and logic of our clients. Tudog is, in most cases, able to show that the client is gaining superior quality for a reasonable price, and that the cost of service with Tudog is refunded to the client through the rewards our high quality delivers.

For example, while a Tudog business plan may be more expensive than many of the cut-rate, independent business plan writers, the quality of the business plan is far superior. Tudog does not use templates and builds each business plan to suit the needs and goals of the client. So, while the cost may be slightly higher, the superior product usually means the client will obtain financing faster or at a higher valuation. This is a clear ROI and one that suits the business logic of most prospective clients.

By way of another example, Tudog provides U.S. Market penetration services at a cost that is significantly lower than what it might cost a non-U.S. company to open an American base on its own. As the following Cost of Ownership chart illustrates Tudog's costs run almost 60% cheaper.

Cost of Ownership

Do-It-Yourself versus Do-It-With-Tudog

The assumptions for the above comparison include:

• Company will need to rent 100 square feet at $25 per square foot. Calculation is for one year.
  
• Office equipment and supplies are calculated for 3 employees.
  
• Salaries are for 2 employees at $45,000 annually and one senior employee at $120,000, plus 25% above salary expenses.
  
• Support services include market research and other services the company will need to outsource, such as marcom, public relations and others.