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At Tudog - we're
marketing hounds. Our marketing philosophy is that every aspect of your
business is related to marketing - from your product to your service,
from your corporate appearance to your corporate behavior. We call this
CIMS - Comprehensive Integrated Marketing Strategy. Our core objective
is to help you sell more products to more customers. Period.
Our pure breed
marketing system calls for market knowledge, solid and insightful analysis,
clever branding strategies, distinctive positioning tactics, strong
materials with a powerful and compelling message, and, when appropriate,
just the right touch of humor.
Tudog applies its
creativity at every stage of your marketing campaign, working with you
to secure the breakthroughs you need to grow and succeed. Tudog drives
your marketing by:
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- Reviewing
the Product - an extensive review of the technology or product
and an evaluation of how the product meets the needs or wants
of its targeted market.
- Analyzing the Market - final determination
of the targeted market, implementation of necessary product
revisions, determination of the product's positioning, and setting
of pricing policy (business model).
- Developing a Sales Strategy - developing
sales strategies, securing of sales channels.
- Creating a Branding Strategy - concluding
of a comprehensive branding plan, completion of corporate identity
and collateral materials.
- Progressing with Business Development
- securing of strategic alliances and distribution channels.
- Marketing to the Industry - preparing
the sector for product entry though a combination of trendsetter
meetings, public relations, advertising and events.
- Executing Initial Market Penetration
- securing and managing beta sites, creating customer relationships,
managing strategic alliances.
- Analyzing Performance - evaluating
tactics and strategies and making the necessary adjustments
to maximize success.
- Implementing Guerilla Tactics -
marketing to get attention via creative vehicles, attention-catching
graphics, and unexpected tactics.
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Click
here to review the Tudog Marketing process.
Tudog
articles on Marketing
CIMS - Comprehensive
Integrated Marketing Strategy
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