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Market Research

Description:

Tudog provides your company with the market intelligence it needs to make the tough decisions in our rapidly changing business world. Like hunting dogs, we sniff out every bit of relevant information and provide it to you in the context of an insightful analysis.

Tudog's research is unique because we go beyond published sources and the cursory conversation with one or two industry sources. At Tudog, our research is field implemented - meaning we conduct 95% of our research by observing and talking with industry people at the very moments they are engaged in activities relevant to your company and its products.

The quality of the data is significantly higher, as is our ability to draw decisive and pointed conclusions.

Service Delivered:

Tudog delivers a complete market research report that addresses the following questions:

Clients

  • Who are the potential clients and what are their needs?
  • How should the company position its product so clients see it as a compelling solution?
  • How much are customers willing to pay for product/service?
  • Who in the customer organization makes the buying decision and what is important to him or her?
  • What barriers to entry might there be and how does the company overcome them?
  • What internal issues might there be inside the targeted companies that the company needs to overcome?
  • What are potential customers saying about the company's product, positioning and pricing?

The Market

  • What are the factors driving success in the industry?
  • Which companies are the current industry leaders?
  • How are they positioned and priced?
  • What accounts for their market leadership?
  • Where are their strengths and weaknesses?
  • Who are the emerging players, and how are they priced and positioned?
  • Who are the company's most visible competitors?
  • What are the trends within the market, including emerging technologies, developing market needs and marketing tactics?
  • What is the market potential and what should the company's positioning be?

Sales

  • What are the company's most promising sales channels and how does it approach and secure them?
  • What companies are the company's most logical and most promising potential strategic partners and how does it approach and secure them?
  • What should be the company's sales message so that it indicates to prospective customers its understanding of their needs and the compelling solution it offers?

Risks

  • What are the risks and what can the company do to neutralize or avoid them?

Benefit:

Strategy (and the tactics used to support it) cannot be composed in an informational vacuum. In order to establish a successful strategy management requires specific and accurate information.

The Tudog market research report provides management with the critical information needed to craft a comprehensive strategy that allows for increased sales, greater competitive advantage, and the creation of value.

Process:

The Tudog Market Research report is implemented in 3 phases:

Phase One: Understanding the Client

The Tudog market research report begins with a series of in-depth discussions with the client so that we gain insight into the intended purpose of the information, the company's perception of its market, and management's objectives.

Phase Two: Scanning the Industry

Once Tudog has concluded its understanding of the client, a variety of industry sources are scanned for information regarding competitors, trends, and all other relevant data.

Phase Three: Independent Research

Every Tudog market research report includes independent research that Tudog conducts on behalf of the client, including surveying customers and potential customers, reviewing competitors, and analyzing the market.

Cost:

Tudog presents a comprehensive proposal for all assignments, including objectives, Tudog responsibilities, timetable for completion, and costs and payment schedule. Tudog delivers the highest quality customized research at a cost that is often significantly lower than the cost of off-the-shelf reports.

Contact us for a quote today.

Latest News

  • 21 March 2017, 01:43 Tudog Client Kaya Holdings Opens Third Store

    Kaya Shack, a Tudog client, has announced that it has opened its third marijuana dispensary. The dispensary is located in Salem, Oregon and is of the Company’s "superstore" model, allowing for concept innovations and a broadening of the Kaya Shack brand. Tudog’s Chairman, Craig Frank, serves as Kaya Holdings’ CEO. Kaya Holdings is the parent company of Kaya Shack.

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  • 23 January 2017, 01:42 Tudog Client Revolutionary Tracker Partners with Samsung

    Tudog is proud to announce that its client – Revolutionary Tracker – has secured a platform development agreement with Samsung. Revolutionary Tracker is a leading independent designer of advanced wearable computer equipment for special markets, such as children and the elderly.

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