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Competitive Analyses

Description:

Knowing your competitive landscape is essential to your success. At Tudog we help our clients act - not react - by giving them the intelligence they need to anticipate competitor moves and act to counter competitive maneuvers before they can have their intended effect.

Tudog monitors competitors to spot subtle changes in corporate behavior. We utilize our experience and analytical skills to decipher competitor intent - providing you with the information you need to act proactively.

Service Delivered:

The Tudog Competitive Analysis includes a wide array of information on the client's competitors, including the review and analysis of:

  • competitor actions
  • competitor products
  • competitor pronouncements
  • competitor appearances
  • competitor corporate material
  • competitor marketing and advertising
  • competitor positioning

Benefit:

The business arena is an exercise in physics - every action causes a reaction. The only way to make certain that a company's actions have their desired affect on the hyper-competitive market we all compete in these days is to make certain management has the understanding and appreciation of their competitors' strengths and weaknesses.

Only by being able to anticipate competitor actions (and reactions) can management successfully position a company and gain the type of competitive advantage that leads to true market dominance.

The Tudog Competitive Analysis provides clients with the insight into all competitors necessary to truly know and understand them - to the point of being able to predict actions and reactions.

Process:

The Tudog Competitive Analysis is implemented in 2 phases:

Phase One: Review of All Competitors

Tudog looks at every competitor and makes assessments on their (a) products, (b) market reach, (c) market position, (d) message, (e) appearance, (f) customer loyalty base, and (g) strengths and weaknesses.

Phase Two: Analysis and Recommendations

Tudog includes in every competitive analysis (a) a complete overview of each competitor, (b) a complete overview of the category's competitive landscape, and (c) recommendations for constructing and maintaining a strong competitive advantage.

Cost:

Tudog presents a comprehensive proposal for all assignments, including objectives, Tudog responsibilities, timetable for completion, and costs and payment schedule. Tudog delivers the highest quality customized analyses available at a cost that is often significantly lower than competitors.

Contact us for a quote today.

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