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Advertising

Description:

Advertising serves a number of critical marketing functions - (1) it informs the market about your product, (2) it provides a platform for your message (benefit/value statement), (c) it allows you to project an image, and (4) it enables you to provide information on availability and your offer. Tudog's distinctive comprehensive, integrated approach to marketing translates into dynamic, creative and effective ad campaigns.

Service Delivered:

Print Ads

Tudog delivers the ad concepts (generally an integrated campaign of many ads created around the same theme), the art work, and the copy - all constructed together into powerful, compelling and effective advertising messages.

Radio Ads

Tudog composes the script for 30 second and 60 second radio spots.

Copy

Tudog writes all the copy for every ad, including ad heading and supportive copy, making certain that the message is delivered in the manner that best reflects the client's market position and personality. Ads can be informational, educational, humorous.

Design

Tudog's team of creative graphic designers develops the images and designs necessary to best support the copy and message. Placement of words and integration of visual and text and critical to an ad's success.

Traditional Placement

Tudog develops a placement plan, analyzing all the available traditional ad channels (print and radio, as well as alternatives such as billboards) and determining, along with client management, the channels that are most likely to provide exposure to the primary targeted markets. Tudog then arranges for placement.

Online Placement

Tudog develops a placement plan, analyzing all the available online ad channels and determining, along with client management, the channels that are most likely to provide exposure to the primary targeted markets. Tudog then arranges for placement.

Tracking

Tudog sets up an ad tracking program whereby the placement of the ads (location, timing, frequency) are traced and then compared to correlated sales performances. This provides an overview of the efficacy of the channels and the ads (message, market being directed to, design). Using this data, Tudog is able to recommend adjustments in the advertising effort to enable improved results.

Benefit:

Advertising is the lifeblood of any marketing campaign. Without the awareness advertising provides, and the power it has to create interest in products/services, a company's offering can remain virtually unknown. In today's world of social networks and online exposure, the opportunities to reach out are greater - although the competition for mindshare has become so much more crowded. It is within this changed - and changing - environment that Tudog brings a critical advantage - the ability to be extremely structured (in strategy) and wonderfully creative (in execution) simultaneously.

Process:

The Tudog advertising campaign is divided into 7 steps. They are:

Step One: Meeting with Management

Naturally Tudog's first step is to meet with management and measure their expectations from an advertising campaign and the messages they wish to broadcast. Tudog's task is to make certain the expectations are aligned with reasonable outcomes and that the message to be transmitted is consistent with all other aspects of the company's marketing.

Step Two: Campaign Development

Tudog develops the campaign - the creative concept, the visuals, the copy, placement recommendations, and tracking strategies. These are presented to management for review and approval.

Step Three: Material Composition

Tudog prepares the material - visuals (graphics, photos) and copy - and layout the ads.

Step Four: Planning

Advertising is all about timing. Tudog plans the implementation of the advertising campaign to match, support and expand on all the other marketing activities being conducted by the company.

Step Five: Placement

The placement of the advertisements in the right vehicles at the right times.

Step Six: Tracking & Analysis

Tudog tracks every advertisement to measure reaction and efficacy (whether the ad get the targeted market to engage in way it had intended). This information is collected and analyzed, and adjustments to the advertising program are recommended.

Step Seven: Adjustments

Tudog implements the adjustments needed (in accordance with the tracking results) and places the adjusted ads into the appropriate channels.

Cost:

Tudog presents a comprehensive proposal for all assignments, including assignment objectives, Tudog responsibilities, timetable for completion, and costs and payment schedule. Tudog delivers the highest quality customized advertising campaigns available at a cost that is often significantly lower than competitors.

Contact us for a quote today.

Latest News

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