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Public Relations

Description:

Public Relations is more than the art of managing a company's image. It is the art of creating the image and maintaining it, so that the company enjoys the accumulated effect of positive news over a long period of time. The selection of channels for the distribution of public relations is no less critical than the construction of the message. Tudog manages both and delivers to the client a well constructed plan that creates immediate positive impact and long term image enhancement.

Service Delivered:

Press Releases

Tudog works with your company to determine what constitutes meaningful news for release to the general public, how to position the news, when to release it, and through which channels it should be distributed.

Corporate Profiles

Tudog composes profiles of the company, company products and its industry and places these profiles in traditional and online media channels.

Articles

Tudog writes articles on the company, company employees (human interest stories), company products, company customers, and the market and places the articles in traditional and online media channels.

Management Profiles

Tudog prepares profiles of management and select board members and places them in traditional and online media channels.

Media Presentations

The preparation of scripts for radio and television appearances (arranged by Tudog) for management, board members and select employees.

Traditional Placement

Tudog has developed relationships with newspapers, magazines, radio stations and television stations to provide our clients access to the exposure these channels provide.

Online Placement

There are hundreds of websites that feature business related news. The task of a good public relations effort is to distinguish between those that provide minimum exposure and those that reach the targeted audience. Tudog knows the difference and places your media on the right websites.

Events

Tudog helps plan and implement public relations events that bring positive image to our clients. These events can center around education (seminars), live events (concerts), charity (a-thons) and others.

Benefit:

The magic of a good public relations campaign is not just the quality of the content and the accuracy of the placement, but also the timing of placement and the ability of the company to take advantage of the momentum created by the exposure. A Tudog public relations effort takes all these elements into account and produces a high profile, sustainable, meaningful public awareness campaign.

Process:

The Tudog Public Relations campaign is divided into 6 steps. They are:

Step One: Meeting with Management

Naturally Tudog's first step is to meet with management and measure their expectations from a public relations campaign and the messages they wish to broadcast. Tudog's task is to make certain the expectations are aligned with reasonable outcomes and that the message to be transmitted is consistent with all other aspects of the company's marketing.

Step Two: Material Composition

Tudog prepares the materials (articles, interviews, press releases) that are to be used in the integrated public relations campaign.

Step Three: Planning

Public Relations, like all business really, is all about timing. Placing a press release or an article had little effect if the news is sent to the wrong place or at the wrong time. The planning of the PR campaign is all about integrating it into the overall infrastructure of the company's marketing program.

Step Four: Placement

The placement of the materials in the right vehicles at the right times.

Step Five: Follow-up

Following a PR activity with the proper activities enhances and increases the efficacy of the PR action. Tudog prepares and implements PR follow up activity.

Step Six: Continuity

Like most marketing, PR is all about measuring effect and determining accurately what is working. Once the company understands what the market is responding positively to, Tudog is able to work with the client to ensure the program continues effectively, efficiently, and seamlessly.

Cost:

Tudog presents a comprehensive proposal for all assignments, including assignment objectives, Tudog responsibilities, timetable for completion, and costs and payment schedule. Tudog delivers the highest quality customized public relations campaigns available at a cost that is often significantly lower than competitors.

Contact us for a quote today.

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